Whew! Been a while since I was able to blog, but it feels good to get back to writing. We moved right at the end of January, I started a new job I quickly hated, so I took a different job. Then COVID-19 hit which caused a lot of things to adjust. Now that things are getting back to normal I’m going to be working on a lot more content!
I’m really excited about this piece. What I’m doing is consolidating all of my favorite Twitter Tips and Tricks into one blog post. I’ll probably add to this over time as Twitter evolves and new tricks are created.
CW: There’s some female nudity in this piece while I’m explaining the Specialty Images Layouts and using active pieces of copy we’ve posted.
I’m writing this as a reference guide so it reads straight through or you can click a link below and go to just that specific section!
Here’s what we’re going to be covering:
- Twitter Image/Video Optimization
- Content File Sizes and Types
- Specialty Image Layouts
- Third-Party Apps and Tips
- Resharing Content
- The Dreaded Algorithm
- Protecting Your Account
- Content Writing for Twitter
- General Twitter Advice
Fair warning… it’s a lot of content. So get ready and let’s get into it!
Twitter Image/Video Optimization
I created this graphic last year to be a definitive cheat sheet for sizing images and videos on the Twitter feed, Profile Avi’s, and Profile Headers. Even with this being from 2019, it still works in 2020. Enjoy!
So, that’s the recommend sizing. Realistically, it’s more about the aspect ratios as opposed to the actual image/video sizes. For instance, both 1200×695 and 1920×1080 (Also known as 1080p) are both 16:9 aspect ratios, so both will appear at the optimal size on the feed. By optimal size, I mean that the image can be seen completely on the feed without needing to tap it to open it.
Now, the above is specifically for images, but optimized video on Twitter is 1920×1080 or 16:9.
Let me recap all the sizes below:
- Header Image
- Aspect Ratio: 3:1
- Recommend Size: 1500×500
- Profile Avatar Image
- Aspect Ratio: 1:1
- Recommended Size 400×400
- Feed Image:
- Aspect Ratio: 16:9
- Recommended size 1200×695 or 1920×1080
- You can have much higher resolutions, but the aspect ratio is the most important part of this.
Now there’s also three things I want to point out on the above cheat sheet.
1). When you share a link URL on Twitter, you’ll notice the image resizes with a border around it, shows an image from the link, and some text underneath. This is called a “Twitter Card.” The Twitter card has a slightly different size than the standard and constrains to a 2:1 aspect ratio.
2). As you see in the top image, there’s a horizontal line across the top and a vertical line along the left side. That’s not a design choice, I did that to intentionally show the Twitter curve. See a normal image has right angles on the corners, but Twitter rounds those out. The round is located near where those lines intersect!
3). Lastly, depending on what device a user views your profile from, you’ll notice subtle changes to the size and position of the profile avi. If you’re making a custom header, be aware of these differences, otherwise you may block important information on the header itself.
Content File Sizes and Types
Quick section! Below are the file size and type limitations of Twitter:
- Photos can be up to 5MB
- Twitter accepts GIF, JPEG, and PNG files.
- Twitter does not accept BMP, TIFF or other file formats.
- Your photo will be automatically scaled for display in your expanded Tweet and in your gallery. (See previous section on optimization).
- Animated GIFs can be up to 5MB when posting from mobile, and up to 15MB when posting on web.
- Videos must be 2 minutes and 20 seconds or less.
- The minimum resolution for Twitter videos is 32×32 and the maximum resolution is 1920×1200 or 1200×1900. Again optimal sizes are within a 16:9 aspect ratio.
- Supported formats are MP4 and MOV on the Twitter mobile apps and, on the web, MP4 with H264 format with AAC audio.
- The maximum file size is 512MB.
Specialty Image Layouts
Now that you have the standard sizes down pact, let’s have some fun and create what I call the Twitter 2-pic, 3-pic, and 4-pic layouts!
These arrangements of images are used when you add multiple images to a single tweet. Each image will have a different size and aspect ratio depending on the use of it. You’ll need photo editor like Photoshop or Canva to create these layouts and resize them properly
Let’s start with the easiest one in the list; the 4-pic.
The 4-pic follows the exact same rules as the original single image from the last section. Each of the 4 images in this arrangement are 16:9 aspect ratios arranged in the selected pattern. Simply optimize each image as your normally would and line them up.
Once you know this size, you can do something fun, like this!
This 4-pic layout allows all 4 images to create 1 single image. It’s a pretty eye-catching layout and we use it periodically to stop users from scrolling past since it’s so different. To do this, remember the total aspect ratio is 16:9, and each image is around 1920×1080, therefore the 4-pic size is still 16:9, but the total combined size is 3840×2160 (also known as 4K resolution).
We’ll come back to the 3-Pic in a bit and go to the next easiest one; the 2-Pic. Shout out to Rin, or @awoozyyouth, for this one!
The 2-Pic is a completely different size to the normal Twitter optimal sizes. With each image at 1400×1600, or 7:8, it makes the images more vertical than horizontal. This still allows you to layout your images side by side to create 1 cohesive image like this!
To do this, you’re looking at 2800×1600, or 7:4, as the total image size.
Lastly, we have the 3 pic. This one is a little trickier, but still really simple overall. It has a featured image of 1400×1600 on the left and 2 1920×1080 images stacked on the right. Again, you can still do a cohesive layout, it just requires some additional thought. So you have 1400×1600 (7:8) on the left and 1920×2160 (8:9) on the right. I don’t recommend trying to jam a single image into these aspect ratio, but rather do a featured image and a stacked image.
Third-Party Apps and Tips
Next up, I want to talk about third party applications to aid in the content creation pipeline. There’s a myriad of applications out there that you can attach to your Twitter handle. Schedulers, follower managers, site-sharing, etc. For sake of time, let’s cover a few of the one’s Quinn and I use to manage @Bubbl3AndSqueak! If you want the comprehensive list, check out my post on the full toolbox of apps we use on a regular basis
I’ve raved about Hootsuite before and it’s probably my favorite application. It’s a social media scheduler that allows you to manage your entire social media effort from 1 dashboard. In vanilla marketing projects, I have each brand laid out so I can effectively manage all 8+ brands I work with just in Hootsuite alone.
I talk a lot more about schedulers and their amazing benefits in both my post on the apps/software Quinn and I use and my automation series about using tools to save literally hours every single week! Check them out for more info.
Unfollow for Twitter
Ever have someone follow-bait you? It’s when someone follows you, knowing the likelihood of Twitter users following someone back, then once you’ve followed them back they unfollow you. It’s annoying as hell and can skew your credibility and reach due to “ghost follows.”
These accounts are simple stacking followers to either a). resell the account or b). build-up their own follower counts albeit unethically. Personally, I don’t associate with people like that and use a tool to out them. It’s an iOS application called Unfollow for Twitter. Basically, it scans my followers list when I tell it to and shows me who has recently unfollowed me to do the same to them. It’s a little petty sounding, but protecting your algorithmic reach should be priority 1 on Twitter and these dead followers are a waste of space. Remember, you should always maintain a ratio of at least 1:1 (following/followers) to have a decent reach. Over time you can expand this to 1:2, 1:3, etc. These dead followers make that more difficult to maintain, especially early on.
Note: The last time I discussed this app a follower mentioned that they don’t use this type of app due to the fear of “shadowbanning.” So I’ll state my opinion on that quickly. Until someone is able to show me definitive proof that this Twitter-Approved application does have a correlation AND causation on the engagement algorithm I’m going to keep using it.
Canva, ImgPlay, and Photoshop Express
Now, I know these three aren’t technically “Twitter Apps,” but I’m including them, because these are all apps I believe every SWer out there should know about. For purposes of this post, each one has specific options to resize content for the specific social network you’re using. Canva can automatically resize content for almost every social platform and other printable materials. Photoshop Express can do the same. ImgPlay is a .gif creator, with a feature that specifically reduces the file size of a .gif to post to Twitter.
To RT or not to RT, that is the question. Whether tis nobler in the mind’s eye to create new copy or reshare existing copy… Can you tell I’m having fun getting back to writing?
So it’s 100% socially acceptable to RT your own content on Twitter. There’s several advantages to doing this.
Time Zone Bumping
There’s millions of users and the liklihood of many of your followers missing your content is fairly high. RTing your own content at different times of day will give you a better opportunity of reaching them. Especially if you’re like us and have a pretty noticeable audience from across the globe. For instance, we get most traffic from the USA, but we have a strong presence in UK buyers too, so we RT our own content during peak UK times to better reach this audience.
Home Feed Resets
If you’re in RT groups you may be worried that your own content is getting drowned out by all the other content you’re RTing. Well, after you run through your RTs in your groups, hit a couple of your own posts to reset them to the top of your feed. This way, when a user clicks through to your page they readily see your content instead of your peers.
Further Boosting Engaging Copy
Lastly, when you RT your own content you’re giving it a little extra push back into the audience to simply further your general reach on specific content. If you have a post that’s been doing fairly well, RT it and see how much further you can send it. Maybe it under performed and just needs an extra push to get it out there.
Words of Warning
So it’s 100% acceptable, but that doesn’t mean it should be a regular event in your pipeline. Use a self-RT sporadically and strategically. If your audience consistently sees the same copy over and over again, you risk causing what’s referred to as “ad-blindness” or “banner-blindness,” the phenomenon in which consumers become subconsciously “blind” to banner-style message. Something I cover more in-depth in Breaking the Ban, when I talk about the REAL problem behind the “shadowban.”
At the end of the day new content is ALWAYS better than resharing old content, by far. Use this sparingly and strategically. Focus on making new content as regularly as possible.Tweet
The Dreaded Algorithm
I wanted to include this section in this post because there are so many rumors surrounding Twitter, and their rules and “shadowbanning.”
Now, I’ve said in previous posts that I don’t believe in the “shadowban,” because I don’t believe we should use politically charged buzzwords, specifically designed to instigate fear, in a business space. For times sake, quick recap.
Twitter uses an engagement algorithm (like virtually every other social media platform) to populate the feed. You can actually shut off the Twitter algorithm by switching from Top Tweets to Chronological.
All the algorithm does is affect how a user receives content. For instance, let’s say Johnny enjoys professional wrestling. He goes on twitter, follows the WWE and a handful of wrestlers. As he uses the platform more Twitter picks up on this trend and will start showing him more content around that topic.
Same thing will happen in Sex Work too. If Johnny engages with specific sex workers on a regular basis he is more likely to see their posts whenever he logs in.
This is why to have good algorithmic reach YOU have to focus on creating engaging content. Ask questions, run polls/contests, respond to EVERY comment you get, etc.
If you only post yourself and think that’ll be enough you’ll be really stressed when your reach plateaus and then starts to drop. Keep things consistent.
Don’t be afraid of the algorithm. If you understand the fundamentals of it, you will have success using it! For more in-depth info on the algorithm, check out my post “Breaking the Ban,” here!
Protecting Your Account
Good topic here. Let’s talk about protecting your account from a real ban or suspension.
It’s pretty simple. There’s things you HAVE to do and things I recommend you SHOULD do as well. Let’s start with the “have to’s.”
You HAVE TO mark your tweets as containing sensitive content. If you’re in an adult community this is just something you have to make happen. What this does is create an age-gate on your image/video/link posts that removes liability from Twitter. It’s how they’re able to maintain a platform with adult content and prevent minors from seeing adult subject matter, but more important, protects Twitter’s liability from minors using the platform in ways they shouldn’t.
You HAVE TO keep your avi and header safe for work. I’m not even talking about nudity here. As Twitter puts it, you can’t have anything “intended to cause sexual arousal.” Yes, I know that’s vague and with fetishes and fantasies surrounding virtually everything this one may be tricky. I encourage you to use this litmus test! Twitter’s youngest users are 14 years old… so would you willingly show your avi or header to a 14 year old? If the answer is no, change it! See the avi and header sit in front of the sensitive content filters, therefore minors can see them regardless of how their settings are set up. Avoid the bans and keep it clean in front of the age gates.
You HAVE TO avoid violating TOS. That’s kind of a big aspect of this. For instance, there is a rather extensive “targeted harassment” set of rules you should know and observe. Things like subtweeting (.@ mentioning, RT w/ comment, etc.) and consistently targeting someone with tweets, comments, or DMs they do not wish to be apart of is against the TOS. Porn is still acceptable on Twitter, but specific things (e.g. violent sex) are not allowed. That’s why it’s so imperative that you educate yourself on the Twitter Rules and TOS. You’ll find the entire list here!
Oh.. and Stop. Fucking. Doxxing. All of it, including the “exposed sub” posts. Regardless of whatever kink it’s associated with or if you’re purposefully doing it to hurt someone, exposing someone’s personal information online is highly illegal and incredibly dangerous. Stop risking your handle and an entire platform for Sex Workers, when it’s vanilla people who are monitoring Twitter Reports. They won’t care if it’s a kink or fetish.
Now onto my other recommendations!
You SHOULD avoid feeding the trolls. A little easier said than done. A troll’s sole purpose is to ruffle feathers and purposefully be offensive. One of the biggest things I recommend is to never engage with them; block them and move on. While sometimes they may boil your blood, engaging with them provides them with more ammo and the ability to come back swinging. It’s a never ending cycle. Seriously, just block and move on.
You SHOULD diversify your content. There’s this little rule in the TOS about if you violate the TOS AND your account is dedicated to adult content, you’ll be permanently suspended. Now if you abide by TOS there’s really no risk here, but I recommend posting some clean or personal content that prevents your feed from being 100% adult content. In fact, this can also boost the connection you make with buyers by giving them a look at the person behind the content!
You SHOULD avoid content that is controversial; e.g. religion, politics, etc. Remember, this is a recommendation, not a “must do.” Ask yourself a simple question, “why do my buyers come to me?” Controversial topics risk what’s referred to as market segmentation. While sometimes it’s intentional (e.g. targeting two target markets at the same time), unplanned market segmentation can immediately diminish your income.
You SHOULD secure your account with a phone number, email, and two-way authentication. I know there’s a lot of fear about connecting phone numbers and emails to Twitter accounts, but if you’re ever suspended or lose access to your account, it’s the quickest way to verify identity and restore your account. Same thing with two-way authentication. It may be a hassle to have to input a second code generated by a third-party app or text, but if someone ever gets your password it’s the final barrier to prevent them from getting into your account.
Content Writing for Twitter
Still with me? We’re almost done. Just 2 sections left!
Content Writing, or as we call it in the marketing world, Copywriting, is the act of developing content for marketing efforts. There’s a lot to cover here, but I’m going to hit the highlights.
I did a video post on this on MVLive a while back in which I took some weak copy, or as I call it “sloppy copy,” and cleaned it up. Check that out here.
See words have a huge impact on the perceptions of your buyers and remember, in content marketing, perception = reality for your buyers. If you aren’t communicating effectively with your audience you’ll feel like no one is listening to you and people are purposefully ignoring you.
Here’s the things: You’d be 100% correct too. When you learn how to write effective copy you can easily convert sales. Here’s a couple tips specifically to copywriting on Twitter:
Active Word Choice
Focus on using an active voice in your writing and avoid passive tones whenever possible. Active word choice evokes emotion and tells a story, passive word choice just says something happened or is happening. The main difference is sentence structure.
Let me give a straight forward example:
Passive: Billy was pegged by a 12″ strap-on worn by Jane.
Active: Jane pegged Billy with a 12″ strap-on.
In passive copy, the receiver of the action is before the verb, then followed by the one performing the action. Whereas in active copy, the person performing the action is before the action and the receiver.
Going along with this, avoid filler words and focus on emotionally evoking words. Like the word “very,” it’s a pointless filler word. In, one of my favorite movies, Dead Poet’s Society, Robin Williams explains it best:
“So avoid using the word ‘very’ because it’s lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose.”John Keating (Robin Williams) – Dead Poet’s Society
Keep. It. Simple. Stupid.
You may have heard this acronym before, but when you’re writing marketing copy, you have to KISS it. Keeping things simple and short is one of the most effective approaches to copywriting. In fact, it’s important to note, that even with 280 characters available, tweets around 100 characters perform better!
Keep things short and direct and you’ll see your copy reach more people.
Tailor Towards Your Audience
One of the hardest things to teach new copywriters is stepping in and out of different voices. When you have a target audience in mind you must learn how to adapt to their style of communication and then apply that style to your own copy.
This takes a lot of practice, but your writing needs to resonate with your audience. To do this your words need to provide consistency and evoke emotional response from your audience.
Don’t just sell content, you’re not a retail store. You’re a brand requiring emotional connections with your audience to sustain the brand/buyer relationship and grow it further. You can do this by effectively communicating with your audience on their levels.
Last bit on copywriting. Once you’ve developed a proper brand, pulling away from your brand’s rules of engagement will instantly destroy what you’re trying to create. Again, perception is reality for your buyers and you should always appeal to a buyer’s self-interests, never their gratitude.
I see this constantly. A SWer starts to lose sales due to something unpredictable like market fluctuation or lack of new content and they take to Twitter to complain about their lack of sales.
Now, to a buyer, this is often perceived as “no one else is buying their content so it must not be that valuable.” Now, whether or not that is true, it doesn’t matter.
Once you shatter the perception of a brand you’ve lost your target audience. As you grow, it’s imperative to stay on brand at every step of the way.Tweet
General Twitter Advice
Alright, that’s it for the main tips, but let’s just chat about some general advice regarding the Twitter platform.
It’s a SOCIAL Network, Not a Marketing Platform
Twitter is the platform of “what’s happening.” It’s their slogan, their creed, and their mission. It was developed as a rapid social network that quickly connects people based on combined interests. It was NOT developed for you to sell content on.
You CAN have great success using it to market content, but, just like the SAW movie series, there are rules to play by and if you break them, you won’t survive the game. At the end of the day, you have to use social media to be a social person. Once you’ve done so, your content posts will go much further than before.
I follow a 5, 2, 1 approach. Before I drop a post about our content, I have to RT 5 posts and comment on 2. This allows me to be social while also pushing content. It’s difficult to maintain this formula, but if you can you’ll notice your organic reach start to grow on your own content posts.
Test Peak Times
Now the average peak time on Twitter is around 1pm EST (UTC-5:00). It’s when the platform is most active. That’s an ideal scenario though. It varies on every single brand so make sure you test for your personal peak times.
Release content at various times throughout the day and see what content performs best regularly. In doing so you’ll understand your audience’s schedule better and release content that they will be more likely to see.
Think of a hashtag like a database of similar content. When you use a hashtag on Twitter you can add your tweets to that database and other users can find it by searching that hashtag.
It’s a fairly effective tool, but Twitter has limited the acceptable use of hashtags to around 2-3. Personally I’ll never do more than 2. If you use too many your account may be seen as spam and your reach will plummet.
Twitter Etiquette Is a Real Thing
Twitter is a unique platform. It’s one of the quickest ways to engage with people outside your immediate, personal network. Therefore there’s an unspoken etiquette on the platform that new people are never taught. When you’ve been on Twitter for like 10+ years, like me, you know the etiquette like the back of your hand. Here’s a few things to remember.
- Never promote yourself on someone else’s content without permission or being asked to. It’s just a real dick move.
- While Twitter allows you to add people to Lists, ask them for permission first before doing it.
- Same thing with adding someone to a group DM. Ask them first.
- Unsolicited advice is generally a bad idea. If someone is publicly struggling with something, don’t steam roll them with advice. Ask if they’re open to advice first.
Pettiness is Pointless
You should never waste your time sinking to someone else’s level, it already means they’re beneath you. This goes back to feeding the trolls. Always remember, you don’t have to engage with anyone you don’t want to. It’s always better to quietly block/ignore someone and report them to Twitter than to publicly engage against them.
The reporting process isn’t flawless by a mile and the more you go on the offensive the more you open yourself up to risk. I, personally, am always more focused on growing my brands and earning revenue than to deal with pettiness.
Last bit. Have some fun on Twitter. Don’t take it too seriously. Don’t overthink it. Just tweet and showcase your brand’s personality and content. Twitter is supposed to be a fun, social place and the more you play into that design the more success you will have!
That’ll do it for now, but I’ll revisit this post as time goes on to edit info and add new content. I wanted to write a definitive reference guide for Sex Workers approaching Twitter and I think this a good summary of the platform and how to market Sex Work content on it.
Got another tip to add in? Add a comment below or Tweet them to me on @Porn0Bot!
Sorry again for the delay in new content, but I think this “novel” I just wrote should make up for the radio silence! Thank you for reading!
Have a lucrative day!
Evan | @Porn0Bot